Our 4 Pillars

Consumer Interest

    As wellness takes centre stage in today's world, consumers are increasingly conscious of the foods they place on their plates. The top three reasons for driving the choice for plant-based options are:


With a focus on fuelling their bodies with nutrient-rich products, many opt to include plant-based foods in their diets, supporting their overall well-being and vitality.

Environmental Concerns

A growing number of consumers look for plant-based options to reduce their carbon footprint and promote sustainability.

Personal Preferences

Whether vegan, vegetarian, or simply seeking to incorporate more plant-based foods into their meals, consumers are driven by personal values and preferences.

     This week, join a whopping 61% of Canadians who are already incorporating plant-based foods into their diets1.


Plant-based food companies are constantly researching and experimenting with new ingredients, flavours, and textures to create products that taste great.

Gone are the days when plant-based was just an alternative; now it can be easily incorporated as part of your lifestyle – whenever and however you want – from breakfast, to dinner, lunch, and snacks. There are tasty options waiting to elevate every meal.

  Now, you'll find a wide array of plant-based alternatives for meat, dairy and seafood, along with healthy snack and beverage options and many other categories.

Sustainability & Environmental Impact

     A simple swap to plant-based foods holds the potential to make a big impact on our planet.

     The plant-based industry is innovating at an incredible pace and doing this in a sustainable way is at the forefront of considerations.

     By inspiring Canadians to incorporate plant-based foods morefrequently, we're not just changing diets; we're shaping a more sustainablefuture for generations to come.

Canada as a Leader

Canadian companies and start-ups are harnessing the power of technology to create the next-generation of plant-based foods by pushing the boundaries of culinary innovation.

By building off Canada’s agriculture strength, and our ability to grow protein-rich crops such as peas, oats, lentils and faba, we can create new opportunities for farmers, producers, and consumers.

The Canadian government has invested more than $350 million to support the growth of the plant-based ingredient and food industry, providing incentives for innovation in this quickly growing category.

1.BritOn Solutions Group

Take Part in Plant Based Food Week

We invite you to take part in Plant Based Food Week in whatever way feels right to you. It could be a new recipe, a yummy snack or event as simple as trying oat milk in your favourite pancake recipe.

 Join us as we explore the innovative options that are reshaping the future of food, one delicious bite at a time.

Learn More about Plant Based Food Week